Archway Cookies is proud to announce the launch of “Treat Our Troops,” a campaign to give men and women in the U.S. military a taste of Archway’s homestyle goodness in appreciation of their service. The program is in partnership with N.C. Packs for Patriots, a non-profit organization that works to support all five branches of the U.S. military, by providing care and comfort items to U.S. troops and their family members.
For every two boxes of Archway cookies purchased from Memorial Day through the Fourth of July, Archway will send a box* of cookies to deserving troops. Archway’s “Treat Our Troops” campaign will include a dynamic retail display, which will let consumers know about the program, encourage them to purchase Archway cookies and visit the Archway Facebook page for deeper engagement with the brand and opportunities to share with others. The campaign also includes a call-out on Archway cookies packaging as well as a coupon offer.
Throughout the campaign, the Archway Facebook page will host a dedicated tab for the “Treat Our Troops” activation which will give fans an opportunity to write notes to U.S. troops to express their gratitude and offer words of encouragement. Additional social media content, including wall posts and photos, will also be shared on the Archway Facebook and Pinterest pages to support the campaign.
*up to 20,000 packages